Research on Trend, similarity and difference of Chinese and oversea’ s smartphone brand——Take Apple and Xiaomi as an Example

In the last 10 years, smartphone industry has risen and gradually become a crucial in human beings’ society due to growth of communicational technology. However, cost producing phone been cut these years because industry’s maturity. More more brands are be born future. The situation can an influential factor developing industry. convergence might cause recession research will focus on two symbiotic brands, Xiaomi Apple, study their marketing strategy. By comparing various strategies, also predict offer persuasive suggestions for transition methodology such as questionnaire case included article gain analysis data. analyzed predicted trend with